Privacy Policy

Last updated: October 28, 2026

1. Who We Are

Elastune is operated by HK Chaoxi E-commerce Co., Limited, a company registered in Hong Kong. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://elastune.com, place an order, use an account, or contact us.

For personal information whose collection and use we determine for our store operations, HK Chaoxi E-commerce Co., Limited is the responsible data user or data controller, as applicable. References to “we,” “us,” and “our” mean that company.

Our store uses Shopify's commerce platform. Privacy questions and requests may be sent to support@elastune.com.

2. Personal Information We Collect

Depending on how you interact with our store, we may collect:

  • Contact information: your name, email address, telephone number, billing address, and delivery address.

  • Order and transaction information: products purchased, order numbers, transaction amounts, payment status, delivery details, and return or refund records.

  • Account information: information associated with a customer account, where that feature is used.

  • Customer communications: enquiries, correspondence, and photographs or other supporting materials you provide about an order or product.

  • Technical and usage information: IP address, browser type, device information, referring pages, website interactions, and cookie identifiers.

  • Privacy and communication preferences: consent choices, advertising opt-out requests, and subscription preferences.

We receive information directly from you, automatically through website technologies, and from service providers involved in payments, delivery, store operations, or other services you use.

Payment details are processed through the payment services available at checkout. We use transaction confirmations and payment-related information needed to manage orders, refunds, and disputes. Please do not email complete payment-card details or account passwords.

3. How We Use Personal Information

We use personal information as needed to:

  • Receive, verify, process, and fulfill orders.

  • Arrange payments, delivery, returns, replacements, and refunds.

  • Send order confirmations, shipment notifications, and customer-service communications.

  • Provide customer-account features where available.

  • Respond to questions, complaints, and privacy requests.

  • Maintain transaction and business records.

  • Detect fraud, protect accounts, and maintain website security.

  • Operate, troubleshoot, and improve our website.

  • Carry out analytics, personalization, or advertising where those services are enabled and permitted.

  • Send promotional communications where permitted and manage unsubscribe requests.

  • Comply with applicable legal obligations and resolve disputes.

Information needed to process an order, such as delivery and contact details, is required for that transaction. If you do not provide necessary information, we may be unable to complete the purchase or provide the requested service. Optional information and marketing consent may be provided voluntarily.

4. Legal Grounds and Applicable Requirements

We handle personal information in accordance with applicable privacy requirements, including Hong Kong's Personal Data (Privacy) Ordinance where it applies.

Where applicable law requires a legal basis for processing, we may rely on:

  • Performance of a contract, such as fulfilling an order or providing requested support.

  • Compliance with legal obligations, such as keeping required transaction records.

  • Legitimate interests where permitted, such as preventing fraud and maintaining website security, subject to applicable safeguards and individual rights.

  • Consent where required, such as for certain marketing or non-essential tracking activities.

Where processing relies on consent, you may withdraw it. Withdrawal does not affect processing lawfully carried out before withdrawal.

5. How We Share Personal Information

We disclose information where necessary for the purposes described in this policy. Recipients may include:

  • Shopify, which provides our commerce platform and related store services.

  • Payment providers, including PayPal where used, to process payments, refunds, and related transaction checks.

  • Delivery and fulfillment providers, to prepare, deliver, track, and return products.

  • Customer-service and technical providers, to support communications, website operation, and troubleshooting.

  • Address lookup or verification providers, including Google Maps or Places where the relevant feature is used.

  • Analytics and advertising providers, where those services are enabled, subject to applicable requirements and available privacy choices.

We may also disclose information to comply with legal obligations or lawful requests, address fraud or security concerns, or protect legal rights.

Third-party providers may process information on our behalf or for purposes covered by their own privacy notices. Shopify's handling of personal information is explained at:

https://www.shopify.com/legal/privacy

We seek to disclose information relevant to the service or purpose concerned rather than unnecessary customer information.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies for essential store functions. Optional technologies may be used where personalization, analytics, or advertising services are enabled.

Cookie categories may include:

  • Required cookies: shopping sessions, cart, checkout, authentication, and security.

  • Personalization cookies: remembering preferences and adapting the shopping experience.

  • Analytics cookies: understanding website use and improving store performance.

  • Marketing cookies: measuring advertising and supporting relevant advertising across services.

Where required by applicable law, we request consent before activating non-essential cookies or similar technologies. Use the choices provided in the cookie banner and preference controls where available.

Your browser may provide additional controls to block or delete cookies. Restricting required cookies may affect shopping, account, or checkout functions. For help with cookie choices, contact support@elastune.com.

Where advertising-related disclosures are treated as a “sale,” “sharing,” or targeted advertising under applicable law, you may exercise available opt-out rights through our Your Privacy Choices page:

https://elastune.com/pages/data-sharing-opt-out

Where required by applicable law, we recognize supported Global Privacy Control signals as an opt-out request for the relevant browser or device. Available controls and their effect may depend on your location and the service involved.

7. Marketing Communications

Where promotional communications are used, you can unsubscribe using the instructions in the message or by contacting support@elastune.com.

Unsubscribing from promotional messages does not stop communications necessary to manage an order, deliver a requested service, handle a return, or address a security or legal matter.

We use contact information for direct marketing only as permitted by applicable law and obtain consent where required.

8. International Processing

Our operating company is registered in Hong Kong, and Shopify and other service providers may operate in other countries. Your personal information may therefore be processed outside your country of residence.

International processing remains subject to applicable requirements, including any safeguards required for transferring personal information. Contact us if you have questions about transfers associated with our store.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy or as required by applicable law.

Retention depends on the type of information and the purpose involved. Relevant factors include:

  • Completing orders and administering returns or refunds.

  • Providing requested account and customer-service functions.

  • Keeping records required for accounting, tax, or other legal obligations.

  • Preventing fraud and maintaining security.

  • Establishing, exercising, or defending legal claims.

When information is no longer required, we take steps to delete it or render it anonymous, as appropriate.

A deletion request may be subject to lawful retention requirements. Where a request cannot be fulfilled in full, we will explain applicable limitations as required.

10. Your Rights and How to Make a Request

Depending on your location and applicable law, you may have rights to:

  • Ask whether we hold personal information about you and request access.

  • Correct inaccurate personal information.

  • Request deletion.

  • Obtain a copy of certain information in a portable format.

  • Object to or restrict certain processing.

  • Withdraw consent where processing relies on consent.

  • Opt out of applicable advertising-related sale, sharing, or targeted advertising.

  • Appeal a decision where applicable law provides that right.

  • Complain to the relevant privacy or data-protection authority.

To make a request, email support@elastune.com or contact us at +1 (917) 592-9718. Describe your request and, where available, provide the email address associated with your interaction with our store. Privacy correspondence may also be sent to our registered office listed below.

We may request information reasonably necessary to identify the relevant records or verify a request where required or permitted. Verification requirements depend on the type of request. You do not need to create an account to exercise applicable privacy rights.

Where permitted, an authorized representative may submit a request on your behalf, subject to appropriate evidence of authority.

We respond within applicable legal deadlines. We do not unlawfully discriminate against individuals for exercising privacy rights. These rights may be subject to lawful conditions and exceptions.

11. Security

We take reasonable steps intended to protect personal information in connection with store operations, including safeguards against unauthorized access, misuse, loss, or disclosure.

No method of electronic transmission or storage is completely secure. Please protect your account credentials and avoid including unnecessary sensitive information in customer-service messages.

12. Children

Our store is intended for general retail customers and is not directed to children.

If you believe that a child has provided personal information inappropriately, contact support@elastune.com so that we can review the matter and take action as required.

13. Changes to This Policy

We may update this policy to reflect changes to store operations, personal-information practices, or applicable requirements.

The date at the beginning identifies the latest update. We will provide additional notice or obtain consent where required by applicable law.

14. Privacy Contact and Company Information

Store brand: Elastune
Legal operator and privacy contact: HK Chaoxi E-commerce Co., Limited

Registered office:
NO.2-309, 2/F
CHUNGKING EXPRESS
NOS.36 NATHAN ROAD
TSIM SHA TSUI
HONG KONG

Email: support@elastune.com
Telephone: +1 (917) 592-9718
Website: https://elastune.com

Our United States returns address is a separate destination for product returns. Please use the privacy contact above for personal-information enquiries.

Elastune is operated by HK Chaoxi E-commerce Co., Limited.